Purpose
This editorial policy explains how the site should present tool descriptions, educational content, and metric explanations. It is written for a practical SEO tools website where users need clarity more than hype.
How content should be written
- Explain what the metric measures and what it does not measure.
- Avoid claiming that a third-party score is a Google metric.
- Use plain language before introducing technical terms.
- Prefer examples, definitions, and next-step guidance over filler text.
- Update pages when the tool interface or backend logic changes.
How data should be framed
Users should understand whether a number is direct, estimated, sampled, or imported from a third-party API. If you connect an external provider, disclose the source and refresh logic in the live version of the page.
Corrections and updates
If a metric description, methodology note, or educational paragraph becomes inaccurate, it should be corrected promptly. If you publish blog or guide content later, consider adding update timestamps and clear author or reviewer details.
Commercial transparency
If the site later uses affiliate links, sponsorships, or lead-generation forms, those relationships should be disclosed clearly. The same applies if a free tool is actually limited compared with a paid service.